Ed Woodcock.

I have shipped production software for 17 years: Rails since 2009, plus TypeScript, Svelte and Elixir where they earn their place. I have led teams, rescued codebases and run my own products with real users and real consequences.

wroughtwith.ai is the consultancy arm of Bannermedia Ltd, the independent London studio under which I build and operate a portfolio of European SaaS products. Client work and product work feed each other: clients get methods that are proven in production, not in a slide deck.

I work AI-leveraged and say so. The interesting question in 2026 is not whether to use these tools but how to get senior-grade output from them. That process is my trade.